 |
| DSTV BOSS |
A’s leading pay-tv provider, Multichoice has partnered with Telkom to offer a combined entertainment and Internet service to subscribers at an affordable cost.
This service is currently only available in Kenya, and there is hope it would be extended to other African countries.
Internet-based pricing model was first introduced by a Nigerian pay-tv provider, TSTV, which was launched on October 1, 2017. The high level of acceptance of the model by Nigerians shows it is good business strategy to capture more customers.
Thus, posing a threat to DSTV and other products of Multichoice in Nigeria. This is because Nigeria is the largest market of DSTV and GOTV in Africa.
The special promotion dubbed 'DSTV Na Net', customers purchasing a full DSTV HD decoder will get a free Mifi-router preloaded with 30GB Data from Telkom.
